The beauty brand's print ad features two split images of the 20-year-old Colorado native -- one with long, lust-worthy lashes and the other with clumpy and short lashes -- and a close-up shot of the mascara bottle and wand with the text:
"If your mascara promises volume but delivers clumps - that's false! True volume comes from our big brush, not from big clumps. Try LastBlast Volume for yourself. You may never go "false" again.'"
However, Jezebel editor Dodai Stewart was able to read the very fine print on the left side near the end of Fox's neck which reads:
"Lash inserts were applied to both of Nicole's lashes to add lash count before applying mascara."
While CoverGirl keeps it real in the small disclaimer that Fox is rocking false eyelashes, is that enough?
Last November, Rimmel's 1-2-3 Looks Mascara ad featuring Georgia May Jagger was banned by The British Advertising Standards Authority (ASA) for "misleading" consumers with tiny print that said, "shot with lash inserts."
Do you think CoverGirl should make the disclaimer a bit more noticeable?
Sound off in our poll and watch the video below as Beauty Basics expert Carmindy gives her best mascara tips for bold volume.