Selena Gomez at the 2011 Nickelodeon Kids' Choice Awards, Jason Merritt/Getty Images.

Feather hair extensions are taking flight this summer!

Bright and bold plumage peeked out of models' hair on the Fall 2011 runways of Cushnie et Ochs and Gucci, and celebrities like Jennifer Love Hewitt, Selena Gomez (pictured above), Miley Cyrus, Steven Tyler and Hilary Duff have layered their locks with this season's "it" accessory.

While this hair trend echos the boho style of the '70s, it hasn't just returned, according to Hair Flairs Canada (custom hair extensions and accessories manufacturer) manager Trina Marr, it's taken over.

"Technology has coupled with an old idea and made it new. We're not looking like Pocahontas," Marr tells StyleList. "It's classy and a bit rock 'n' roll."

Faced with a rough economy, Marr believes that women were in search of a budget-friendly way to dress up their hair. Feather hair extensions are a fun and flirty alternative to costly highlights, and the appeal sparked a frenzy among stylists.

"Feather crackheads is what I call them," Marr adds. "As a supplier we want to satisfy the demand but we're limited by the availability of the saddle rooster."

Normally reserved for the fly-fishing industry, fashionistas are tapping into the supply of hackle feathers -- the plumage used for this hair service that costs anywhere from $100 and up.

Hair stylist Joy La Rosa of the Sam Brocato Salon in SoHo has noticed that women and not so much as young girls are sitting down in her chair for natural hued feathers because it looks natural and organic.

And feather hair extensions ability to endure stress is an added bonus, according to Marr and La Rosa. It can be curled, shampooed, blow-dried and worn in straight and curly hair. Talk about low-maintenance!

Courtesy of Sam Brocato Salon

Designers and brands are also catching on and creating modern clip-ins for those who like to constantly switch things up.

LoveChild duo Roxanne Grace and Laura Stewart's feather hair accessories boast a California cool. Known for their "peek-a-boo" pieces, they organically create a story or theme to design around images and ideas from the past, mixing texture and color.

Professional hair tools supplier Sultra has now added Feather Hair Accents to their roster. "Ethereal and edgy at the same time, these feather hair extensions can be worn by anyone to complement any personality or hair color," says Julie Taing, Sephora PRO beauty expert. "Because they easily clip in and out, you can wear only one or don multiple for any style, occasion or outfit."

Whether you have long locks or short strands, click through the gallery for inspiration on how to get the look!

Would you wear peacock eyelashes?