Florence Welch at the 2011 Grammy Awards. Photo: bauergriffin.com

To celebrate Gucci's 90th birthday, Frida Giannini selected 24-year-old Florence Welch as her muse this season. The indie singer who loves glamour and the 1970s embodies Giannini's vision for the Gucci woman: fashionable, confident and contemporary. From a small stage at Glastonbury in a sequined mini-dress and clown costume (yes we have proof) to her current role as the latest face of Gucci, Welch has shown she is capable of evolving stylistically and is a fashion force to be reckoned with.

Following the debut of the first Florence + The Machine album in the UK in 2009, Topshop recognized her potential to become a fashion icon and custom designed her wardrobe for the Glastonbury festival that summer. Her black, bat-wing chiffon leotard covered in artificial roses with matching python heels may seem more like something Lady Gaga might wear than the Welch we know today, but it was certainly a step up from the Victorian clown suit she stole from director Tabitha Dehnolm and wore in the music video for "Dog Days." Denholm, who co-directed the video with Tom Beard recalls Welch's style strategy pre-stardom: "We tried to find something that would be really visual and bright without costing any money. I had this Victorian clown suit that I'd been wearing to music festivals and Florence had adopted it, so we used that." In 2009, Welch was dressed by British designer Hannah Marshall who designed a stretch leather body suit with silk chiffon bat-wings for her music video for "Drumming" (a look more fitting for Gucci during the Tom Ford years.)

Lately, Welch has proven she can move from indie festival style to red carpet ready, some of her jaw dropping outfits have included a feathered YSL number that she wore to the 2011 Met Gala in May, a Valentino Couture to this years Oscars and Elie Saab Couture to the Nobel Peace Prize concert in December. Now getting ready for her fifth performance at Glastonbury, Welch has ditched the short and dark costumes of her past for a much lighter color palette (neutral tones are her new signature) and has expanded to include both vintage and custom couture designs. Another notable outfit is the Givenchy by Riccardo Tisci gown she wore to the Grammy Awards this year. Apparently, this is where Giannini and Welch met. I guess we have a spoiler alert on what she will wear next year...