According to reputable buzz, Tag Heuer - one of the most successful high-end watch brands in the US - will feature Cameron Diaz in their advertising and promotional activities. The news must be really fresh because I met with Tag Heuer's CEO less than two weeks ago and he didn't mention anything about it. This would make the popular actress Tag's newest brand ambassador. Aside from various sport stars, Tag Heuer's other major Hollywood ambassador is Leonardo DiCaprio.

Cameron will be featured in large-scale Tag Heuer ad campaigns, but will also be expected to don Tag's fine selection of timepieces both on and off the screen (well on the screen if Tag can manage it). Their most popular ladies watch models are currently steel and ceramic Formula 1 pieces, as well as their ladies Carrera and Link collection pieces. Look for Diaz's face all over Tag Heuer soon.

Ariel Adams publishes the wrist watch reviews site aBlogtoRead.com.