Shine is Klum's first signature fragrance -- an oriental scent made of pink peppercorn, pear and mandarin top notes; a mimosa absolute, sunflower, and lily of the valley heart; and musk cosmone, vanilla and Venezuelan tonka bean drydown.
"There are different moods that as a fragrance creator you can travel to," Klum told WWD. "But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling - because I think there are so many perfumes out there that smell cheap and too sweet."
The perfume is poured into a gold bottle with a clear, rounded wavy base, and the not too retouched ad campaign features Klum with a glimmer of light reflecting onto her wind-blown, blond strands as she gazes seductively at the camera.
"You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can't completely trick her," Klum explained to WWD. "If people retouch me too much, I get upset - yes, you can help me out a little here and there, but don't go overboard. I have one tooth that's longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit - but I like that."
We're still searching for that snaggletooth.
Shine ($17-$35) hits department store counters this September. Will you purchase the star's scent this fall? Tell us in the comments section below.
Meanwhile, find out which designer fragrance is suffering after scandal.