Jason Wu's band of devotees includes everyone from Michelle Obama to Michelle Williams. Before he sets off on his summer plans (VE-GAS!) we catch up with Jason to discuss his newest collection, digital expansion, and the app he can't get enough of:

What's your approach to designing a resort collection, as opposed to spring or fall?

I find resort to be such a great season to experiment with new techniques, it acts as a sort of laboratory for unused ideas from fall and new ideas that I'd like to explore for spring. It bridges the gap between fall and spring beautifully. For example, I introduced swimwear to the resort collection and will be expanding on it for spring.

Jason wu interview summer resort 2011

From left: Miss Wu, the mood board & a look from Resort 2012

What's the story behind the cartoon owl on your bags & on your website?

I as working with Art Director Patrick Li, as we were exploring potential shapes for the Jason Wu logo. The owl came from a spontaneous sketch trying to perfect the "o" letter in the logo. We thought it was sort of ironic that the owl also happens to echo "Wu...Wuuu", so we named her Miss Wu. I've always loved injecting a bit of whimsy and humor into what I do.

I understand that Miss Wu has her own twitter account now, what was her last tweet?

Miss Wu reported live from behind-the-scenes at our resort lookbook shoot.

Do you have plans to increase the product available to buy on your website?

We are so excited with the launch of handbags on our e-commerce site. I will continue to offer exclusive web styles and hope to grow the business steadily and have more of a direct dialogue with my customers. I am looking forward to designing some other items, such as small leather goods, that will be introduced online.

You recently collaborated with Tommy Ton for your Fall/Winter collection images, releasing the 2nd of the series on your site today. How did that partnership come about?

Tommy came over last season to shoot some behind-the-scene pictures of fittings for his blog. When I saw the pictures, I was so impressed with his ability to capture these really special little moments, I felt that he really understood and appreciated the craftsmanship that goes into making the clothes.

Photo by: Tommy Ton

Are you an avid blog reader? Any favorites?

Left as Rain, Tomboystyle, and Jak & Jil

Any favorite gadgets or apps?

My favorites are definitely my Iphone & Ipad.. I sort'of can't go anywhere without them. Right now I am obsessed with this app called myPANTONE, where you can take a picture of literally anything and it would dissect it into a color palette, it's genius.

Summer travel plans?

Vegas! I love having a bit of an escape from reality, so I thought Vegas would be a fun place to go. I am also going to Sau Paolo, China, and Paris for different work projects.

Favorite summer tune right now?

The Soft Pack's "Mexico"