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What Makes Love True? Jewelry Brand Tiffany & Co. has the Answer

by Danielle Krauthamer (Subscribe to Danielle Krauthamer's posts)
Posted Jun 22nd 2011 at 4:00PM  
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Photo courtesy of Tiffany & Co.


There are two things that every girl wishes for: to receive an exquisitely wrapped Tiffany Blue box, and to find true love. While Tiffany & Co. originated the former, the company is now turning towards "matters of the heart:" this spring's "True Love Grows" campaign celebrated love's beginnings, by featuring model Louise Pedersen and actor Robert Buckley as glowing newlyweds.

In the next chapter of its campaign -- "What Makes Love True?" -- Tiffany & Co. explores love that is as classic and timeless as its pastel blue packaging. And what better company to undertake such an endeavor than the jewelry empire?

As a lifestyle guide to amour, "What Makes Love True" explores everything from the soundtrack (Joshua Radin, Cat Power), to suggestions for romantic nooks in New York City. Another highlight: "Will You Marry Me," a short film by actor-director Ed Burns that showcases witty and relatable proposal stories from New York couples.

With the island of Manhattan as its setting, and Burns as its storyteller, "Will You Marry Me?" gives a glimpse into the couples' first encounter and engagement ring details. From shots of the Manhattan skyline, to tender moments between these couples, Ed Burns reminds us why New York City will always be the epicenter of true love.

"To learn more about the film and the Tiffany & Co collection, join StyleList and Ed Burns for a Twitter chat next Wednesday, June 29 at 3PM EST. What's true love to you? Let us know in the comments below and tweet us your questions for Ed!"
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Filed under: Fashion, Weddings, Wedding Jewelry & Accessories
Tags: Ed Burns, EdBurns, engagement, engagement rings, EngagementRings, Louise Pedersen, LouisePedersen, newlyweds, TiffanyAndCo, tiffanys, True Love Grows, TrueLoveGrows, weddings, What Makes Love True, WhatMakesLoveTrue
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