Why the name Lipstick? Is it because women associate positively to lipstick? We're not sure, but this is certainly a femme-centered version of TechnoMarine's Cruise Original collection of watches. In addition to the pink elements on the dial and silicone strap, the center of the dial is mirrored. Reflecting with rainbow colors, it makes for a fun and flashy look on the wrist.

Aside from the fuchsia tone, the 40mm wide steel watch with clear jelly wrap comes with coral or violet trim. Inside the watch is a Swiss quartz chronograph movement. You can also easily replace and swap out the straps. Look for the watch soon at a price of $475.

Ariel Adams publishes the wrist watch reviews site aBlogtoRead.com.