Lauren Bush's FEED Projects has joined with French cosmetics company Clarins for its most ambitious partnership yet: They are aiming to feed 1 million children in two years. The FEED 15 Clarins pouch (15 stands for the number of school meals the bag provides) will contain 3 of the company's best-sellers: Hand and Nail Treatment Cream, Moisture-Rich Body Lotion and Instant Lip Perfector.
Bush will continue to work with Clarins on future projects; she's in the preliminary phases of developing a new bag with the (much-photographed) Courtin-Clarins daughters. Bush couldn't reveal much, but says "it will be much hipper than anything we've done at FEED."
What else is in Bush's own FEED 15 Clarins pouch? "A Flip cam -- I'm trying to take more videos and photos," she says. "I see this as a great little summer pouch. And Clarins sunscreen, of course."
FEED, which supplies meals through the United Nations World Food Programme, has raised over $6 million and delivered over 60 million meals since it was founded in 2007. Previous beauty collaborations include Bobbi Brown and the holistic skincare line Tammy Fender.
The pouch -- available in July -- will be sold exclusively at Nordstrom.