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Forever 21 just announced that London based DJ Bip Ling is the new face of the fast fashion chain. A former art student and PR girl, Bip discovered her true calling for fashion at a young age as her mother's motto was: "every day is a style day, darling."

In addition to having amazing personal style, Ling has a blog where she posts (or as she says "bips") photos of her own clothes as well as fashion that she likes. Ling also bips for Vogue, DJs the coolest parties and sells her art online, but why stop there?

A legitimate it-girl in the UK, Ling certainly steps up Forever 21's fashion cred as previous models have included the likes of the second youngest Kardashian sister Kendall Jenner, blogger Rumi Neely of Fashion Toast and Simon and Yasmin le Bon's model daughter Amber. Forever 21 is also on a mission to dominate the UK shopping market: their first location opened in Birmingham last fall and brand plans to open 4 more stores in London this year. Hopefully they will also convince Ling to DJ the store opening events as well.

Take a peek in our gallery below of previous ads including Rumi, Kendall and Amber's attempts: