Store to Door: Sephora Launches Same Day Beauty Delivery Service

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Jul 12th 2011 at 2:00PM

Brooklyn Decker Sephora Same Day Delivery Service Mini Cooper

Brooklyn Decker cuts the ribbon at the Sephora Same Day Beauty Deliver Service launch in New York City. Photo: Ben Hider/Getty Images

Ran out of your favorite bronzer? Scraping the final bits of lipstick from the tube? Well, Sephora is coming to the rescue with its new Same Day Beauty Delivery Service.

Manhattan-based makeup lovers can now dial up 1-877-Sephora between 8am and 11am and choose Same Day Beauty Delivery service to have your must-haves from brands including NARS, Clinique, Fresh, Make Up For Ever, Bumble and Bumble, Marc Jacobs, Dior and of course, Sephora Collection, delivered between 12pm and 9m that same day ($50 minimum order, $15 delivery charge). The luxe factor: deliveries are made in a chic black-and-white Sephora branded Mini Coopers.

Blond beauty Brooklyn Decker was on deck at the Sephora Flat Iron location -- rocking a voluminous bob, Alexander Wang mini dress, Valentino Studded Point-Toe Pumps and Barielle Vivid nail polish -- to kick-off the beauty service.

"Girls, you can probably relate. You want to go out to an event, need red lips and you don't have your lipstick. That's why this service is so exciting," says Decker. "In New York, you can get everything from food to clothing. This is the first thing of its kind."

Which beauty goodies would land on the 24-year-old model and actress' doorstep? Benefit Dallas Face Powder, Lancôme mascara, and Sephora Collection Lip Stain.

And if you want to recreate Decker's tousled bob, you may want to order Living Proof No Frizz styling products. "Ted Gibson told me to let my hair air-dry and take a serum or a frizz control. Living Proof makes a good one and you do ropey twists and it dries wavy," she says. "With short hair, it's hard to dress it up but as far as everyday, it's simple to have it wet, do the twists and go."

But there's one beauty find that took Decker some work herself to uncover. "Marc Jacobs Rain [Splash Cocktail fragrance]," she says. "It sold out two years ago and I scoured the Internet and found it so I'm still savoring that."

What do you think about Sephora's new Same Day Delivery Beauty Service? Would you call in your favorite beauty products to have them delivered at your doorstep?

Vote in our poll and click here to see which summer beauty game changers made our hot picks list!

And make sure to vote on Decker's schoolgirl chic look.

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