Rosie Huntington-Whiteley may be seductively wearing a rose gold satin trench coat in Burberry's latest ad campaign, but she isn't fronting clothes. The 24-year-old "Transformers 3" star nearly bares all to promote a new fragrance perfectly coined, Burberry Body.

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way," said Christopher Bailey, chief creative officer. "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."

Huntington-Whiteley kicks off the British luxury brand's iconic portfolio of "Burberry bodies" photographed by Mario Testino. While details are still hush-hush on what the actual fragrance smells like, we can only imagine that it's as cool and sexy as the ad campaign.

Buberry Body fragrance will debut September 1 in over 150 countries.

Will you be rushing to the department store counter to pick up the fragrance? Tell us in the comments section and click here to see why our editors Say Yes to Carrots. And don't forget to check out Rosie in hats & swimsuits!