Alexander Wang F/W 2011

Last night, Alexander Wang debuted his latest "image piece," aka ad campaign (Wang is way too out of the box to just put out regular advertising). This time though, it was a video and it was projected from trucks onto the walls of several buildings all around NYC. The video, shot by Fabien Baron, is dark and shaky and slowly approaching scary movie status. It stars Raquel Zimmermann stomping through an abandoned Brooklyn factory in Wang's latest FW 2011 collection, and doing so to the hard beats of SebastiAn and M.I.A.'s "CTFO".

The video is definitely a cool (and yes, out of the box Wang) way to promote the new collection. But if you didn't happen to be wandering around the city last night, or you aren't out and about this evening and tomorrow when the videos show on the building walls again, luckily they've officially released the video today online. To watch it on your computer, and not looking six stories up, click play below.