summer 2011 beach gear supplies rachel zoe towel blanket kiehls camera sunglasses straw hat sarong tote

Courtesy photos.

Photography by Justin Coit.

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Summer is well underway so if you have yet to spend some time at the beach, you better get on it because before you know it, fall fashion -- and weather -- will be upon us. Not that you need motivation to hit the sand, but for some extra incentive, I compiled a list of stylish essentials for you to bring along on your seashore venture. Did I mention they were all under $100? For realz!

Cover up with a fun sarong or vibrant towel, protect your eyes from the sun via oversized sunnies and capture all of your mah-jor moments with a waterproof camcorder! Thoughts? Beach or bust!

1. Kiehl's Super Fluid SPF 50+ ($56)
2. JVC Picsio HD Waterproof Compact Camcorder ($86.99)
3. Marc by Marc Jacobs Round Metal Rimmed Sunglasses ($98)
4. Mar y Sol "Valencia" Crocheted Raffia Tote ($98)
5. Vix Karine Leopard-Print Sarong ($78)
6. ASOS '70s Straw Floppy Hat ($34.48)
7. Natori "Sahana Ikat" Beach Towel ($45)

Keep clicking to see Rachel's past picks