NARS Cosmetics has revamped its e-commerce site -- loading it with eye-catching photography and rich makeup swatches, plus application tips, behind-the-scenes videos, expert advice from the brand's visionaire, François Nars, and countless shots of his adorable, wrinkly-faced French bulldog, Marcel.
Shopping for cult classics like Orgasm Blush and Turkish Delight Lip Gloss are now paired with a luxe online retail experience, as the site boasts a "faster, more streamlined check-out process, optional credit card storage, robust search functionality, and iPhone/iPad compatibility."
For its online makeover, NARS tapped digital agency CREATETHE Group, masterminds behind the editorial-driven aesthetic of websites for the NOWNESS, Marc Jacobs, Jurlique and Alexander Wang.
What do you think about the new narscosmetics.com?
Tell us in the comments section below and click here to see the brand's tropics-inspired Summer 2011 makeup collection!