Courtesy of Gap

The Gap has really been invested in their new, more personal marketing strategy lately - the iconic label's video exploring the inside history of the 1969 denim label have been all over the place throughout the last couple of weeks. Now, they're taking it to the next level and adding food into the mix.

Gap 1969's got a taco truck hitting the road and heading to L.A., New York, Chicago and San Francisco. Cleverly called "Pico de Gap," it'll park itself out in front of various music events, street festivals, nightclubs and of course Gap stores, to dish out items from custom-designed menus by chefs, foodies and some Top Chef alums like Katie Lee, Marcel Vigneron, Ryan Scott and Rick Gresh.

Also, new 1969 denim will be on display at Pico de Gap and if you bring in a receipt from a Gap purchase from the same day, your tasty taco will cost nada. Not to mention, everyone who visits the food truck will get a $20-off coupon to any store.

Tacos and jeans? This is one food truck we can definitely be truly crazed about.