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Vogue, L'Oréal Professionnel Shoot for INOA Ammonia-Free Hair Coloring System - Behind the Scenes

Redhead Model

Maintain your gorgeous hair color with INOA. Photo Courtesy of L'Oreal Professionnel

StyleList got an exclusive invitation to the Vogue shoot for L'Oréal Professionnel's new ammonia-free hair coloring system, INOA (Innovation No Ammonia). The advertorial, appearing in the December issue of the fashion and beauty bible, features top hairstylists and colorists including Oscar Blandi, Ted Gibson, Eva Scrivo, and Joel Warren, who are all now INOA converts.

"INOA is the evolution of hair color," says Scrivo. "It's healthier for the client, the hair color professional, and everyone else in the salon. It's ammonia free, doesn't smell, and has the ability to cover gray 100 percent. It's a luxurious, moisturizing experience because it has an oil-delivery system that does not swell the cuticle, like traditional color treatments."

Jason Backe, the star colorist at the Ted Gibson salon, loves how his clients have been reacting to INOA. "They didn't realize how uncomfortable traditional hair color was until they stop experiencing that tingly, itchy feeling," he says.

INOA

L'Oreal Professionnel's new ammonia-free hair coloring system, INOA. Courtesy of L'Oreal Professionnel

At the shoot, StyleList also got a few hot winter and holiday hair tips from the gurus:

Blandi: "My favorite holiday look is a clean and classic chignon with a side part. I love it when the hair falls over one eyebrow. Everyone can wear this look."

Gibson: "Holiday is a great time to experiment. Try some spray-on glitter in the hair or wear hair accessories with your updo. Anything that has a little sparkle is crucial for the holidays."

Warren: "The most important thing you can do for your hair and hair color is learn how to give yourself a proper blow-dry. The best blow-dry is all about tension and the right tools: a great blow-dryer, the right product, and a round brush with both boar and nylon bristles."

Scrivo: "One of the hottest trends right now is multidimensional brunettes. You can do highlights, low-lights, permanent or demi-permanent color in different patterns all over the head. Brunettes do not have to be just one flat color anymore."

To find an INOA salon near you, visit www.findinoa.com.

In other news, read about the high formaldehyde levels in the Brazilian Blowout treatment.

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Norma Kamali Wellness Symposium Finds Fresh Food is Key to Looking Good

An apple a day keeps the doctor away. Photo: Getty Images

One thing was clear after attending fashion designer Norma Kamali's symposium on wellness, refined sugar is the enemy.

Kamali put together a panel of well-known luminaries in the fields of health, fitness, beauty and wellness for "Conversations With Norma Kamali, A Dialogue on Wellness Solutions," at the Museum of Modern Art in New York to discuss the inside/outside aspect of beauty.

"This is a time when our planet is making extra demands on its inhabitants," explained Kamali. "It is not only the air, water and sun that are threatening us, but also the toxins we have added to our products that are challenging our well-being. The group i have gathered all have solutions that I am pleased to pass on to all of you if you are ready for a reboot to be your genetic best."

The panel of nine included choreographer Twyla Tharp, Aveda founder Horst M. Rechelbacher and celebrity dermatologist Dr. David Colbert, who likened the health benefits of refined sugar to the "white powder found on glass tables at Studio 54." He want on to say that the old adage "an apple a day keeps the doctor away" still holds a lot of truth. "The shocker is that what makes you look good is fresh food," he said. "Botox is great, but if you eat really well, you'll look really good."

Here, more of our favorite inside/outside beauty tips from some of the panelists:

Horst M. Rechelbacher: "I really believe the best skincare is just to be happy. Endorphins are very powerful chemicals!"

Twyla Tharp: "Lift the bar as high as possible because everyone wants to be challenged, and when people are challenged to work, they do better than when they are not."

Joe Cross, founder of Reboot Media and director of the film Fat, Sick and Nearly Dead: "When you are prepared to step up and take personal responsibility for your own actions and where you are, that's a big turning point in your life."

Abdi Assadi, author, acupuncturist and spiritual counselor: "The guru thing doesn't work anymore. Everyone has a piece of the puzzle. We have to figure out what our piece is and then share that with everyone."

Magen Banwart, founder of MB Fitness Mind Body Connection Solutions for Optimal Well Being:"The easiest thing to do is just walk. Walk as long as you can, as far as you can. If you're strong enough to run, then walk-jog."

Nancy Shaw, co-founder InTouch Body Work: "Massage is an important part of the detoxification process. Working with the body lessens the cortisol that builds up in your body from stress. From a detoxing point of view, massage gets out the lactic acid that has built up in the muscles and just the act of touching the skin...10-15% of waste is eliminated from the body through the skin."

Visit Kamali's website to see full-length one-on-one interviews with all of her panelists. Check out the calendar for more events on wellness taking place at Kamali's Wellness Cafe.

And click here for 6 ways to drink to your health.

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Kelly Ripa on Rumpled to Runway Campaign, Style Regrets, and What Hubby Mark Consuelos Finds Sexy


TV hostess extraordinaire Kelly Ripa is teaming up with Electrolux (she's brand ambassador) for September's Ovarian Cancer Awareness Month.

To show their support, they devised the Rumpled to Runway campaign, for which they asked fashion bloggers to style themselves for a fashion show wearing white, and accessorize their ensembles with teal, the color of ovarian cancer awareness.

In the exclusive video above, the talk show host tells StyleList about the campaign, her style regrets, and why she never borrows hubby Mark Consuelos's clothes.

Visit Kelly-Confidential.com to view the Rumpled to Runway fashion show, and take a shot at winning a $250 shopping spree and an Electrolux Perfect Steam washer and dryer. With each visit, Electolux will donate $1 to the Ovarian Cancer Research Fund.

In related news, check out our guide to wearing white after Labor Day.

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Bethenny Frankel's Unborn Baby Joins BornFree's A-List

Bethenny Frankel born-free baby products

Bethenny Frankel's thank you note to BornFree. Photo: BornFree

When real housewife/mama-to-be Bethenny Frankel pops out her bundle of joy in June, she'll be joining the ranks of celebrity moms hooked on BornFree baby products.

Frankel -- who received a set of BornFree goodies from the company as an early baby gift and wrote the above thank you note in response -- should take pride in knowing that her little one will be sipping and sucking the same brand of bottles and pacifiers as Jessica Alba, Tori Spelling and Nicole Richie's progeny.

What makes this line of products so hot is what it doesn't contain--nasty chemicals like Bisphenol-A, Phthalates and PVC. The bottles and cups are also made with a special venting system that helps reduce colic and ear infections.

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Matthew Mcconaughey and son Levi (left), Nicole Richie and daughter Sparrow (center) and Jessica Alba and daughter Honor Marie (right). Courtesy photo

Looking for that perfect conscious-yet-cool baby gift? We love the BornFree Smart Start Gift Set, which contains everything to get the new mom started on a smart--and safe--foot.

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Catherine Malandrino Creates a Tote of Two Cities for Earth Day

j'ai deux amours eco tote catherine malandrino

Catherine Malandrino goes international for Earth Day. Photo courtesy of Catherine Malandrino

In honor of Earth Day (April 22), Catherine Malandrino has created an eco-friendly tote that pays homage to her two favorite cities, New York and Paris.

The designer combines her whimsical-chic style with souvenir-shop kitsch for the perfect carryall.

Made from 95 percent recycled materials, the J'ai Deux Amours/Love of Two Cities tote ($25) features iconic images of both metropolises, including the Eiffel Tower (bien sur) and the Statue of Liberty (fugetaboutit).

The tote is available now through the spring/summer season at Catherine Malandrino boutiques worldwide.

Be the first one at Whole Foods to rock this environmentally aware accessory, or take a stroll through your 'hood imagining you're a jet-setter just passing through.

And check out Catherine Malandrino's collaboration with Mary J. Blige.

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