It's also a gel!

This exquisite little gold bar contains 0.5 oz (that's passable at the airport) of Couture Parfum Elixir, which is a gel. Annie Scott asked them "why a gel?" James Mischka replied "Well, the roller is too much like ... deodorant." We tried the gel, and it felt silky and not at all sticky. While it's too strong to be considered a "moisturizer," it contains vitamin E and emollients. A brand rep added that rubbing on a gel is a very "sensual way of applying fragrance." We have no argument with that!