by Karen Robinovitz Thu, Aug 12th 2010
What I'll wear on HSN is always the most stressful part of going on air for me, and I need your help! Vote for the outfit you want me to wear on-air, and you could win a glamorous lip gloss.
Read More »
by Karen Robinovitz Fri, Jul 23rd 2010
I sent the Purple Lab girls on a mission last week: crash Diane von Furstenberg's New York City sample sale for some street team marketing. Dressed in our Purple Lab tees, dark denim and ballet flats, we were armed with 100 samples of Huge Lips Skinny Hips in No Panty Lines (clear lipgloss) and VIP cards to shop on our site.
Read More »
by Karen Robinovitz Fri, Jun 4th 2010
Every season, fashion designers have a look book, curated to perfection, to showcase their collection to prospective buyers and clients. It's not something beauty brands would typically do, but being that I'm such a fashion girl at heart, I was a little jealous! I wanted one! So we decided to launch our very own.
Read More »
by Karen Robinovitz Wed, Apr 28th 2010
Are you a fan of home shopping, but feel like you always miss the best deals? Or maybe you're interested in getting your own brand on TV, but don't know where to start? Purple Lab founder Karen Robinovitz wondered the same things before launching her beauty brand on HSN this past February. And now she's sat down with an HSN pro for all the answers.
Read More »
by Karen Robinovitz Mon, Dec 14th 2009
The best part of makeup - the colors. And a beauty addict hasn't lived until she's been in a lab, watching how colors are mixed and made. It's way more than red and blue make green.
Read More »
by Karen Robinovitz Fri, Nov 20th 2009
In the new year, there will be a new shade of Huge Lips Skinny Hips, a brownish-berry with slightly pink undertones called Goji Berry Smoothie. The shade perfectly matches the exotic superfruit, which I mix in a smoothie with coconut water every morning. It also comes with my secret family recipe, which, I guess, will no longer be a secret once it's out.
Read More »
by Karen Robinovitz Thu, Oct 29th 2009
being able to say a celebrity has or uses your product is the best implicit endorsement there is. Plus, it's a quick means to instant press. Hence, celebrity gifting. There are a few ways to get your products in the right hands.
Read More »
by Karen Robinovitz Wed, Oct 21st 2009
Get modeling tips from Drew Linehan, former America's Next Top Model guest judge and founder of Trew Productions, a model booking agency in New York City.
Read More »
