Latest In Hugo Boss

Olivia Palermo in Black Lace & Lulu Frost: Our Look of the Day

The Mango model chose a pair of black trousers and matching black blazer for the evening affair. A lace shirt which showed just enough skin was the perfect way to add a bit of allure to the look. Read More »

Orlando Bloom's Boss Orange Fragrance Ad Campaign Revealed

Shot by famed photographer Steven Klein, the British actor dons a black T-shirt, jeans and ruffled hair as he lounges in a masculine leather club chair for the print ad. And he's never looked sexier! Read More »

Hugo Boss Announces Art Award at Star-Studded Guggenheim Event

Hugo Boss CEO Claus-Dietrich Lahrs and Guggenheim Foundation director Richard Armstrong announced that German mixed-media artist Hans-Peter Feldman was the winner of the $100,000 award. Read More »

Orlando Bloom Named Face of Boss Orange Fragrance

Orlando Bloom -- your favorite recently-engaged Hollywood leading man -- has a new starring role. He's the face of Hugo Boss latest men's fragrance Boss Orange. Read More »

Threadless for Dell and Havaianas, Karl Lagerfeld on 'Gossip Girl'?

Get the latest fashion and beauty news with our morning roundup. Read More »

Hugo Boss Does E-Commerce, Gwyneth Paltrow for UK Vogue

Get the latest fashion and beauty news with our morning roundup. Read More »

Michael Kors Bans Underage Models, Zoe Saldana Covers Nylon

Get the latest fashion and beauty news with our morning roundup. Read More »

Ryan Reynolds is the New Face of Hugo Boss

He's Canadian, he's your favorite romantic comedy actor next door and he's married to ScarJo, what more could you want? According to today's WWD article, looks like P&G knows exactly what you want -- to look at Ryan Reynolds in sexy ad campaigns for their new Hugo Boss fragrance for men, Boss. Read More »
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