Latest In Proctor and Gamble

Beauty's Emerging Green Packaging Trend Bids Goodbye to Plastic Bottles

Say so long to old-school plastic. Two of the beauty industry's biggest players -- Whole Foods and Procter & Gamble -- are passing new regulations for sustainable and recyclable packaging that are causing a growing rumble in the marketplace, where other brands are beginning the shift to using renewable materials. Read More »

Gisele Bundchen Teams Up With P&G Beauty to Launch Sustainable Packaging Makeover

Gisele Bundchen, who is the Pantene endorser in her home country, announced that behemoth company Procter & Gamble has launched plans to repackage the hair care brand, along with household beauty names Covergirl and Max Factor, using sustainable, renewable materials made from Brazilian sugarcane. Read More »

Behind-the-Scenes at Procter & Gamble's Top Secret Labs

When you own over 20 brands that make more than a billion each annually, you have the means necessary to make your science labs a place of envy. Read More »

Olay Professional Pro-X Line Is More Effective Than Prescription Anti-Aging Cream, Study Finds

The study showed that 58 percent of the 196 female participants experienced more of a visible change in skin wrinkles using Olay's new Professional Pro-X line than the group using tretinoin, which is found in popular anti-aging prescription cream Renova. Read More »

Proctor & Gamble To Debut Online

If you’re a drugstore beauty junkie, you no longer have to make the trek to score your fave shampoo and mascara. Starting this spring, Proctor & Gamble will launch a website called eStore. Read More »
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