Latest In Purple

Serena Williams in a Purple Cocktail Dress: Our Look of the Day

The professional tennis player wore a winning ensemble for the NYC launch of the 2012 Range Rover Evoqueon Read More »

Mardi Gras Attire: The Weekender

Celebrating Mardi Gras (or just the pending arrival of spring)? Some suggestions on the best attire for a pre-Lenten party. Read More »

Look of the Day: Angie Harmon

At New York Fashion Week, the model-actress kept it simple and chic at the 30th-anniversary party for Michael Kors. Read More »

Look of the Day - Kristin Davis

The "Sex and the City" actress kicked off 2011 at the Cosmopolitan of Las Vegas wearing a bright frock and Brian Atwood pumps. Read More »

Look of the Day - Jenni 'Jwoww' Farley

The "Jersey Shore" star sure had us pleasantly surprised! The typically trashy babe promoted Ab Cuts in a flattering dress and sweet accessories. Read More »

Look of the Day - Natalie Portman

The "Black Swan" actress matched her Stella McCartney platform sandals to her Lanvin gown at the the Governors Awards in LA. Read More »

Look of the Day - Jennifer Hudson

Showing off her show stopping figure, the entertainer wore a purple Michael Kors dress to an event supporting kids in need in the Las Vegas area. Read More »

Christina Hendricks Emmy Awards 2010 Dress - Lilac Zac Posen

The supporting actress nominee donned a lilac Zac Posen Resort 2011 gown with a sheared train, ruffly short sleeves, and a plunging neckline that flaunted her now-iconic curves. Read More »
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