Latest In living proof

Elaine Irwin Steps Out With Sun-Kissed Makeup

The Almay brand ambassador looked radiant at her first public appearance since splitting with her rocker husband. Here’s how to get her glow. Read More »

CEW 2010 Beauty Awards - The Winners!

To start, Sex and the City 2 star and comedian Mario Cantone, who returned for his fifth year as host, was granted an award by Allure editor-in-chief Linda Wells. "It's kinda like the Nobel Prize, only with better hair," she quipped. Cantone responded with "I'd like to thank my mascara wand..," which was his first joke of many that had the perfectly-powdered crowd of brand executives and beauty editors practically rolling on the floor with laughter. Read More »

Living Proof No Frizz Restyling Spray - I Tried It!

I don’t know about you, but washing and styling my hair every day is not possible. Between work, kids (two under the age of four) and maintaining a house, I barely have time to breathe. I go days without washing my hair—and it shows. Read More »

Living Proof Aims to Thicken Fine Hair, Without the Crunch

Fine, thin hair may be meeting its match come February. Living Proof -- the company made up of scientists (some from M.I.T.) -- is launching a revolutionary thickening product, which promises to instantly thicken hair, with zero stiffness or goopiness. Intrigued yet? Read More »
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