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The Tokidoki collection for Sephora. Courtesy Photo

Have you ever experienced something so cute, you lose all control?

You're instantly transformed from a (somewhat) mature adult into something that resembles a 14 year-old girl -- a normal, ...

TokiDoki and Sephora Collaborate on Beauty, We Die of Cute Overload

by Laura Kenney Fri, May 14th 2010

Have you ever experienced something so cute, you lose all control? That's what happend to me when I first laid eyes on Sephora's new makeup line with Tokidoki. It turned me into a 14 year-old girl. But not the mature Tavi-type. The type that squeals and figits and spills people's drinks. Read More »

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With Fall just around the corner, it's time for the kids and the university students to get ready to go back to school. I remember when I was in middle school, buying a new backpack was always an ordeal because I desperately needed something cool and ...

Best and worst back-to-school bags

by Annie Wu Sun, Jul 29th 2007

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We already know how much of a sucker I am for small, cute, girlish things that often come from the minds of the Japanese, and many of which involve a pink and white kitty with no mouth. However, I am beginning to fall harder in love with Tokidoki -- ...

Tokidoki necklaces make my inner 8-year-old squeal

by Sarah J. Gim Mon, Feb 12th 2007

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If you are a fan of Hello Kitty and of shimmery pink makeup you are going to love the new Tokidoki line from Smashbox. Can you handle the cute? This stuff is absolutely precious, from the star-emblazoned makeup mirror to the shiny pink lipglosses and ...

Smashbox Tokidoki for your inner tween

by Deidre Woollard Wed, Jan 3rd 2007

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I'm definitely shy about my utter fascination with Hello Kitty, but I think I might have found something to replace my animated (but silent) feline friend: tokidoki. If you're not familiar with tokidoki, it might sound like some cute Japanese ...

Totally adorable Tokidoki Le Sportsacs

by Sarah J. Gim Fri, Oct 20th 2006

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